Mercedes-Benz Fashion Week returns to Istanbul.
Prominent Turkish designer, Niyazi Erdoğan, launches his ‘2015 Spring/Summer’ collection at the Oct. 13 event.
On invitation from this Istanbul designer, I was given an access all areas backstage pass to the fashion runway.
Let’s meet the man whose name was projected onto the back wall of the runway where up to 22 male models showcased his designs with their perfect complexions and toned bodies.
Niyazi uses the words “architectural” and “dynamic” to describe his ‘Niyo by Niyazi Erdoğan’ 2015 collection.
“I am an architect. You can really see and feel an architectural way of thinking in my collections. It looks into the notion of creating the whole rather than just the pieces. It’s all thanks to my architectural background that I have the drive of creating work that is rich in detail and style.”Niyazi Erdoğan
Niyazi connects with local Istanbul elements which also sets him a part from other international designers.
This years runway collection had a subtle image and colour connection to the swallow whose migration route passes through Istanbul.
And like the birds who migrate in perfect formation, the male models walked in as just a perfect line down the Istanbul runway, with ‘swallow’ splashes of indigo blue, apple green and tones of brown.
Niyazi has imprinted his creative and architectural mind onto the sleeve of Istanbul fashion week with a stylistic yet functional approach.
I personally eyed every design and thought, ‘Yes, I could wear that!’ It’s perfect for public consumption.
If his collection had legs it would walk off the runway and into the streets with its commercial like-ability. And likewise, if it had wings it would fly off shelves in high-end department stores.
Beginning with corporate wear, the runway then moulded into casuals, before finishing with sports and swim wear.
Niyazi finds the Istanbul fashion scene respectful. He said, “It is (fashion industry) still in its early stages, therefore we are all trying to support each other. We share our knowledge with each other.”
Istanbul has taught Niyazi to use his “time efficiently, put together a good team and collaborate with the right people”.
“At the moment Istanbul is a serious focal point for everyone and everything. It’s an important city that blends fashion, art and culture in the one place. Of course we can’t say it’s a leader in the industry like the other fashion capitals. However, it definitely draws the attention of alternative consumers.”Niyazi Erdoğan
Written by Sheldon Heyes
Niyazi Erdoğan has also designed an exclusive shoe range for Turkish shoe company ‘Inci’.
To find ‘Niyo’ bag designs head online to www.bywonderland.com
There are currently two showrooms operating as sales points in Istanbul for Niyazi Erdoğan fashion.
Abdi İpekçi Sk Ziya Karahan Apt. No:2 D:18, Nişantaşı/İstanbul – Avrupa
Istanbul fashion Incube
Moda Girişimcilik Merkezi
Nişantaşı, Akkavak Sokak , No.18,
D.3 ve D.5 34365 Şişli – İstanbul
Do you appreciate Niyazi Erdoğan’s designs? Why? Comment below.
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